The Eurobrands Growth M3 approach for the Indian Market
We follow a 100% customised three step approach to grow our clients business in India.
The Eurobrands GROWTH M3 model is a strategic and long term approach to grow our clients business successfully in India:
Growth M1 > Market Research
Eurobrands provides its clients all the relevant information about the Indian market. Before entering the Indian market it is important to answer these questions:
- Are the products going to be competitive in India?
- Which are the best regions to start operations within India?
- Which are the best distribution channels?
Growth M2 > Market Entry
Eurobrands will identify together with the client the best way to enter the Indian market. After starting operations, Eurobrands will build up the needed infrastructure and train the distribution and marketing partners. Within one to two years our client’s business in India is likely to reach break even.
Growth M3 > Market Expansion
Eurobrands supports the clients business during the stabilisation and expansion process. Eurobrands helps to expand the clients business beyond the initial region and optimises the long term growth and return on investment.
Advantages of the Eurobrands Approach
- Direct customer relationship in India
- Immediate feedback from the Indian market
- No high commission / margins on product sales in India
- Adequate marketing activities to sell products with high quality standards
