Market research is a key factor to get advantage over competitors. Market research provides important information to identify and analyse the market need, market size and competition.
Eurobrands market research services offer its clients information about the Indian market.
The most common elements include:
- Market size (current and future)
- Market growth rate
- Market profitability
- Industry cost structure
- Distribution channels
- Market trends
- Key success factors
Eurobrands will assess the market potential of its clients in India. The relation of market volume to market potential provides information about the chances of market growth.
The following are examples of information sources Eurobrands normally uses for its market research projects:
- Internal knowledge databank and library
- Government data
- Trade association data
- Financial data from major players
- Customer surveys