Eurobrands India | Growing your Business in India

Growing Your Business in India

Eurobrands Featured in the Hammer Food & Business Review Magazine

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Published on November 2016, in the Hammer Food & Beverage Business Review, one of India’s leading F&B Magazines:

Italian Meat Producer Pfitscher Set to Enter Indian Market

Top Italian meat producer Pfitscher has entered into a partnership with Eurobrands – an Indo-Italian company specialised in European food and beverage marketing – to introduce its range of Italian salamis, hams, bacon, sausages and other meat specialties like South Tyrolean Speck early next year.

Pfitscher Eurobrands India at ITC
From left: Lukas Pfitscher (Pfitscher, Italy), Chef Suresh Kumar (ITC Maurya, New Delhi), Balbir Chhatwal, Andreas De Rosi (Directors of Eurobrands India), Chef Massimo Verzini (ITCMaurya).

Eurobrands will initially introduce the Pfitscher meat products in selected five-star hotels and gourmet shops in New Delhi and Mumbai, starting from January 2017, a company statement said.

To achieve a reliable supply and maintain the high quality of the products, Eurobrands together with the producers is in the process of setting up state-of-the-art cold storage facilities in New Delhi and Mumbai, the statement added.

Eurobrands said it would also introduce a new range of quality cheeses from Italy including Grana Padano, Asiago, Provolone and Piave soon.

First Published in the Food & Beverage Business Review Magazine (page 18).

Download the PDF of the Article here: Pfitscher Enters India with Eurobrands, Hammer Food & Beverage Oct-Nov-16

Some More Pictures of the recent B2B Meetings of Lukas Pfitscher India:

Trade Delegation to South Tyrol, Italy

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Eurobrands in partnership with the Export Organisation of South Tyrol (EOS) has recently organised a trade mission from India to South Tyrol and the EXPO in Milan, Italy.

Part of the delegation were leading retailers (Natures Basekt), India’s largest online market place (Amazon.in), India’s premier chain of luxury hotels (ITC group), leading wine, cheese and meat importers and opinion leaders from the F&B sector from New Delhi, Mumbai, Bangalore and Chennai.

The delegates visited the region of South Tyrol and local gourmet food companies (cheese producers, cold cut producers) and wineries.

Press clippings (German & Italian)

Some Photographs from the Trade Mission Trip to Italy

Italian Food Delegation in Mumbai

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Eurobrands in collaboration with the Export Organisation of South Tyrol (EOS) organised a delegation to the Food Hospitality World in Mumbai during 09-12 January 2013.

The Italian newspaper Alto Adige covered the delegation trip to India:

Press Clip Alto Adige
Press Clip Alto Adige
Delegation from Italy in India
Delegation from Italy in India

Eurobrands in collaboration with the Export Organisation of South Tyrol (EOS) organised a delegation to the Food Hospitality World in Mumbai during 09-12 January 2013.

The companies from South Tyrol received a general introduction to the Indian market, a brief on India’s cultural aspects and in collaboration with AC Nielsen and the Future Group an overview of the history and the future of the retail sector in India.

After visiting some of the most modern retail stores in Mumbai (like “The Foodhall” and “Natures Basket”), the delegates exhibited their products at the Food Hospitality World, a trade show organised by Milano Fiere form Italy in collaboration with the Hannover Messe from Germany. Eurobrands  organised B2B Meetings during the exhibition and assisted the companies from the South Tyrol region (Northern Italy) by providing them market intelligence information with focus on the emerging imported food category in India.  [Read more…]

Eurobrands in the WIKU economic paper

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The trade mission organized by Eurobrands was covered in the WIKU paper of South Tyrol Italy (German speaking region of Italy)

Eurobrands in the WIKU
Eurobrands in the WIKU

 

The three visiting companies included: Pircher Spa, a company which over the past 40 years specialized in concrete drainage systems for roads & airports, Betonform a leader in innovative slope stabilization techniques and Intercom Dr. Leitern, a company specialized in road maintenance and traffic monitoring.

The companies were accompanied by the Eurobrands India team in collaboration with the Export Organization (EOS) of South Tyrol, Italy

Infrastructure development in India offers huge potential as there is still so much to do! Especially in terms of road security, India needs to significantly scale up its infrastructure.

If you haven’t been in India, this video from BCC showing two Brits driving in India gives you a glimpse of what is happing on Indian roads:

Companies from the developed world can play an important role when scaling up India’s infrastructure

Traffic management and traffic security are still very underdeveloped in India. Technologies and solutions as per European standards are in high demand. With a population of over 1.2 billion people, increasing international trade, industrialization and urbanization, traffic on India’s roads, rails, air and see will play a vital role for India’s future economic growth. The Indian Government has therefore allocated a 5 year budget of 90 billion USD for road construction (out of over one trillion (!) USD for overall infrastructure projects).

Infrastructure in India: India’s road network

  • Indias road network is 3.3 million kilometer long and one the biggest in the world
  • But only 6% of India’s roads are in an acceptable condition
  • Many roads are not asphalted, have only one lane and in many cases there is a total lack of traffic security
  • 40% of Indian villages are not connected to a road network

Important road infrastructure projects in India

  • “Golden Quadrilateral” (5845 km)
  • North South & West-East Corridor (7242 km)
  • Transformation of 14.000 km from two lane roads to four lane roads

Outlook of Indias road construction sector 

  • 12-15% growth of the passenger traffic
  • 15-18% growth of the cargo traffic
The delegates visited the Traffic Infra Tech trade fair on the first day, the second day b2b meetings and a visit to one of India’s biggest infrastructure company “L&T” took place.
Eurobrands India carried out a market research on India’s infrastructure sector, organized b2b meetings, held a seminar on doing business in India and concluded the three day visit with a Mumbai tour with focus on urban planning, infrastructure and architecture.

German Press: Indian Delegation visits Italy

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Economic newspaper of Northern Italy (SWZ) reports about political representatives and companies from India, visiting the apple growing area South Tyrol. They visited the area to collect knowledge about high density plantation techniques and modern storage and fruit processing facilities.

Indian Delegation in Italy
Eurobrands organized a trade mission in the agri and cold chain sector.

Delegation from India visits Italy

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Visit of Indian delegation in the apple growing sector to South Tyrol, Italy.

A group of twelve Indian delegates, among them also the horticulture minister of Himachal Pradesh Mr. Narinder Bragta, visited South Tyrol from 12 to 16 july 2010. The delegation was organised by Eurobrands in collaboration with the Italian Chamber of Bolzano, Italy.

Indian Delegation visits Italy
Indian Delegation visits Italy – Fresh Praza Press Release (Italian)

http://www.freshplaza.it/news_detail.asp?id=22585

Villa Reale from Italy enters India

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Italy’s VILLA REALE seeks market entry into India

India is all set to be embraced by the Italian giant Licata, with their lines of vegetables and seafood preserves branded as “Villa Reale”. For more than 20 years, the Licata Company has been producing high quality traditional Sicilian foodstuffs and fish, following the authentic culinary customs of the region and conserving the freshest ingredients without the use of artificial additives, preservatives or colouring. Stuzzichi and Mamma Sicilia, are their other promising brands. Mr. Andreas De Rosi, Area Manager, Villa Reale India, spoke to FII about the company and it’s plans ahead.

More than 150 kinds of gourmet preserves are found under the brand Villa Reale. The product lines include canned vegetables, pate & gourmet pastes, ready made sauces & tomato sauces, seafood, marmalades, sweet creams, spreads, olive oil and other products. Beholding the tradition as their inspiration, innovative technologies, high hygienic sanitary standards with deft technical specialization, are incorporated into it’s production. Besides USA, Canada, Germany, France, Spain, Poland and some others like Hong Kong, India is now also on the list of Villa Reale’s target markets where the market entry is currently organized.

In order to answer the market needs, the company has recently built a new factory with high technology machines located in the heart of the Sicilian countryside. “Talks with the potential importer for the Indian market are on. We would like to see our entry in April, 09,” De Rosi says. He informs that the owner of the company, Mr. Paulo Licata, has already participated in various food fairs in India since early 2008. “We are seeking a 3 year contract with the importer. Initially, we are launching 30 products of Villa Reale through the top hotels and restaurants like The Taj Group of Hotels, Oberoi Hotels, Diva Restaurants, etc.

After 3 years, depending on the market response, there might be a possibility of starting our own retail store or collaborating with a few high-end stores,” De Rosi adds. He is aware that there is already Italian competition like Montanini and Barilla in the market, but he highlights the advantages of Villa Reale when he says that “the company would holds it’s ground firmly on the merits of biological home made products, which would be much more appealing to the Indian consumers”. Rosi further intimates, “the prices have not been decided as yet, however the introductory prices would come with a discount. Marketing strategies and advertising also needs to be worked out, which would be in place in about 2 – 3 weeks time. We have kept a sales target of approximately €10,000 for the period of first 6 months.”

Villa Reale enters India
Villa Reale enters India, Andreas De Rosi from Eurobrands speaks to FII

Source: Food Industry India